Email marketing for retail
Whether you sell online, in-store, or both, email remains a direct line to people who opted in. Sendfable covers promos and drops without forcing a heavyweight e‑commerce suite.
Challenges we hear
Promo blindness
Lead with the product or the reason, not “SALE!!!” every week. Save bigger discounts for moments that matter.
Inventory timing
Send when stock is real. Nothing erodes trust like a sold-out hero item in the first link.
Channel overlap
Coordinate with SMS/social so the same offer is not hammered three ways in one day.
Campaign plays that work
- New arrival drops with 2–4 products max
- Seasonal lookbooks or gift guides
- Abandoned interest win-backs for tagged browsers (consented list only)
- Local in-store event or trunk-show invites
FAQ
Email that fits retail
Create a free account, import your consented list, and send a campaign this week.