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Acceptable Use & Anti-Spam Policy

Effective date: July 25, 2026
Last updated: September 21, 2026
Document version: 2026-09-21

This Acceptable Use & Anti-Spam Policy ("AUP") is part of the SendFable Terms of Service. SendFable is a service operated by iScream Studio INC. SendFable is for permission-based email. Unsolicited email harms Recipients and every Customer on the platform, so we enforce this policy strictly.

1. Customer requirements

  • Send only to Recipients with lawful permission to receive your email.
  • Maintain consent records where applicable and provide them if we request evidence.
  • Use accurate From, Reply-To, and subject information; identify the sender accurately.
  • Include a valid physical postal mailing address in campaign footers (enforced before send where the product requires Workspace mailing address).
  • Include SendFable's required unsubscribe mechanism. We add working unsubscribe links and, for campaigns we send, List-Unsubscribe / one-click (RFC 8058) headers where implemented.
  • Honor opt-outs promptly; do not re-import or re-mail unsubscribed or suppressed addresses.
  • Use lawful, nondeceptive content.
  • Investigate unusual bounce or complaint levels and fix list hygiene problems.

2. Prohibited lists and acquisition methods

  • Purchased lists
  • Rented lists
  • Scraped or harvested addresses
  • Address-appending services
  • Third-party lists without provable permission
  • Dictionary attacks or role-account blasting (for example indiscriminate admin@ / info@ spam)

3. Prohibited content and behavior

  • Spam, phishing, fraud, malware, or deceptive redirects
  • Identity impersonation or misleading subject lines / headers
  • Obscured or broken opt-out mechanisms
  • Attempts to bypass suppression, quotas, ramps, or abuse controls
  • Attempts to manipulate opens, clicks, or reputation metrics
  • Illegal products or services
  • Harassment, hate, or abusive content
  • Intellectual-property infringement
  • Unauthorized security testing of SendFable or other Customers
  • Excessive resource use that degrades the Service
  • Resale or unauthorized sublicensing of the Service

4. Bounces, complaints, and suppressions

  • Unsubscribe requests take effect for future sends through the Service.
  • Hard bounces and spam complaints feed Workspace and platform-wide suppression so known-bad addresses are not re-mailed.
  • Sustained bounce rates above approximately 5% or complaint rates above approximately 0.1% can automatically pause campaigns and trigger review (thresholds as implemented in product).

5. Enforcement

We may take one or more of the following actions:

  • Import review and list-quality checks
  • Sending ramps and quotas
  • Throttling
  • Campaign pause or cancellation
  • Workspace sending hold
  • Investigation and request for consent evidence
  • Suspension or termination of accounts / Workspaces
  • Reporting to providers or authorities where legally required
  • Retention of suppression records after account closure

Where legally permitted, termination for serious AUP violations is not eligible for refund — see the Billing & Refund Policy.

6. Text messaging (SMS) when enabled on your account

When Text Messaging is available and enabled for your Workspace, these rules apply in addition to the email rules above. Carrier and registry rules may change; we may require updates to stay compliant.

  • Obtain and document affirmative, lawful consent before sending marketing or other commercial texts. Consent checkboxes must never be pre-checked. Consent is not a condition of purchase where applicable law requires that.
  • Purchased, rented, scraped, or harvested phone lists are prohibited. Do not text numbers imported without provable permission.
  • Honor STOP, HELP, and other required keywords promptly. STOP suppression persists across contact delete and reimport where the product maintains suppression records.
  • Identify your business accurately in registration and message content. You are the end brand responsible for consent; SendFable provides the tooling and may suspend noncompliant messaging or numbers.
  • Do not send illegal, harassing, deceptive, or prohibited content; do not attempt to bypass carrier, registry, or SendFable safeguards.

7. Reporting abuse

Report unwanted email or text messaging sent through SendFable to abuse@sendfable.com or via the contact form (topic: Report abuse or spam). Include the sender address or number and, if possible, full email headers or message details. Reports are reviewed with priority.