general
Win-back offer
Invite quiet contacts back with a thank-you offer.
Retail, restaurants, salons, and services with lapsed customers.
Subject line options
- We miss you
- A little something for your return
- Come back — thank-you offer inside
- It’s been a while
Preview text example
Come back for a thank-you offer
Sample email (reusable example)
It’s been a while
Hi {{first_name|there}},
We’ve saved a welcome-back offer for you. Come see what’s new.
Claim offer
Merge tags like {{first_name}} work in Simple Mode. An unsubscribe footer is required and added when you send.
When to send
After a quiet period you define — not to brand-new signups.
Recommended audience
Contacts with no recent visit or purchase who still opted in.
CTA guidance
Send to the offer page or booking link that redeems the thank-you.
Customization tips
- Only promise an offer you will honor.
- Keep the tone warm, not guilt-heavy.
- Exclude recent purchasers if you can.