What email marketing costs for a small business
Direct answer: Start at $0 on SendFable’s Free plan. When you outgrow it, Starter is $12/month. Most tools charge more as your contact list grows — so the real cost driver is list size, not “how fancy the editor looks.”
| SendFable plan | Monthly | Contacts | Emails/mo |
|---|---|---|---|
| Free | $0 | 500 | 1,000 |
| Starter | $12 | 2,500 | 10,000 |
| Growth | $29 | 10,000 | 40,000 |
| Pro | $69 | 20,000 | 80,000 |
| Pro Plus | $99 | 40,000 | 200,000 |
Allowances reset each calendar month (UTC). Unused sends do not roll over. Annual billing saves two months on paid plans.
Compared with big-name ESPs
Mailchimp, Constant Contact, and similar tools often look fine at a few hundred contacts and then jump when you cross a tier. Use our dated Mailchimp comparison and verify every vendor’s live calculator before you decide.
Also see cheap email marketing — cheap without hygiene is not a bargain.
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