Mailchimp vs Constant Contact
A practical comparison of Mailchimp and Constant Contact for small-business email — plus where SendFable fits if you want a simpler campaign-first tool.
Quick take
- Mailchimp: Choose SendFable when you want Email, Text, or Both, clear pricing, forms, and website-to-campaign drafts you schedule. Choose Mailchimp when you need a broad marketing suite, deep automations, or a large integration ecosystem.
- Constant Contact: Constant Contact is familiar to many local businesses and offers assisted support. SendFable may fit when you want clearer DIY pricing, a lighter product, and approval-gated website-to-campaign drafts.
- SendFable: Published Free–Pro Plus plans (Free 500 contacts / 1,000 emails/mo; Starter $12/mo). Best when you want contacts → campaign → send without a full CRM suite.
Who each tool is for
Mailchimp
Teams that want Mailchimp’s mature automation, CRM-adjacent features, ecommerce tools, and agency-standard workflows.
Constant Contact
Owners who value Constant Contact’s support and brand familiarity.
Pricing posture
Mailchimp (2026-09-19): Essentials from ~$13/mo, Standard from ~$20/mo, Premium from ~$350/mo — scales by contact tier; promotions common. Official
Constant Contact (2026-09-19): Email plans by contacts; add-ons for events/inbox tools. Official
Mailchimp and other product names are trademarks of their respective owners. SendFable is not affiliated with them.
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